Super Granny

Aging healthy with Super Granny

Design Research

Understanding senior needs

Fall Prevention Challenge-Open IDEO

Ideation

Three themes dominated this phase:

-Super 65 -TV Series/Webcast

-Freedom Program-An app that fosters community building

-Book/Blog/Content on Aging

Prototyping

Super Granny is a children's book with a campaign around it aimed to raise awareness among young kids about the problems of ageing. Using children as agents of change; it aims to promote healthy living and fall prevention in older adults through the character of a Super Granny that does everything.